Question

Topic: Other

How To Increase Webinar Registration

Posted by kla332 on 125 Points
We host biweekly webinars surrounding different topics related to our products (high pressure die casting). We have had very little interest in them over the past year. This tactic has worked very well in previous years but for some reason this past year registrations for the webinars have been extremely low. We promote the webinars via email and social media. Any other suggestions on how to increase participation?
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    A few tactical suggestions:
    1) Check your email/social media engagement. Are eyeballs seeing your promotion or has an algorithm reduced visibility?
    2) Check your competition. How are they engaging new prospects? Are they using a different platform or offer?
    3) Check your past registrations. Did they receive the intended value for their time? Did you convert these registrations to customers?

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